As an integrated marketing communications agency specializing in social and digital services, we provide insight that is crucial to smart solutions. Our team of digital natives understand how the Internet works and how people use it, and they have the necessary smarts to turn this knowledge into workable solutions for real world challenges. Combining cutting edge analytical technologies with deep, broad industry experience delivers thoughtful, thorough and relevant analysis. This smart thinking is the basis of creative excellence and communications effectiveness.
We provide insight with:
Search Engine Optimization (SEO):
If people can’t find your website through search, there’s little point in having one all. The higher a site’s ranking on Google, Bing or Yahoo! the easier it is for people find its content. That’s why effective search engine optimization (SEO) is crucial in today’s online world. Our SEO services include SEO audits, writing for SEO training, goal identification, keyword strategy development, pay-per-click (PPC) campaigns and Google Adwords and sales funnel development.
Usability and Testing:
The best designed things generally fit into your life so well because they are intuitive – built according to how you need them to work. We follow industry standards for usability and testing (like W3C, WCAG 2.0+, CLF 2, OWASP Testing Guide) to build tools, but we also use an iterative design and development process that allows for multiple test points to the ability to adjust interfaces. This not only provides quick turnaround on projects but also ensures that assumptions made in early stages hold true throughout the design and development process.
Google Analytics allow us to observe interactions in real time so we can refine strategies and approaches to reflect current reality, as it happens. It’s important that we deliver insights that matter. Detailed insight and Google Analytics helps us understand audiences and their behaviours. We monitor and track engagement, whether it’s in the form of a comment or an actual online purchase. The learning informs future creation of content and other communications campaigns.
Social Tracking and Measurement:
Social media return on investment is a widely misunderstood concept. It’s difficult to show that having a thousand Facebook fans or 10,000 Twitter followers turns into products sold, votes counted or lessons learned. Social media tracking and measurement begins with a proper social media audit. Then comes analysis which takes a deep knowledge and experience of the social web to put the data into context. The Thornley Fallis social team devises flexible measurement frameworks, specific to each campaign, to make social media evaluation easy and understandable.