If people can’t find your website through search, there’s little point in having one at all. The higher a site’s ranking on Google, Bing or Yahoo! the easier it is for people find its content. That’s why effective search engine optimization (SEO) is crucial in today’s online world.
Begin with an SEO Audit
Research can help identify ways to improve a website’s SEO ranking based on tangible metrics. The focus on the SEO audit is to identify why a website should be found, how findable it is currently and what terms or keywords are already bringing traffic to it.
Thornley Fallis begins with a technical SEO review, followed by keyword research and identification, findability review and optimization of target web content. We provide “Writing for SEO” training that gives our clients the tools to continually evolve a web presence.
The importance of analytics
Whether you use Google Analytics or another website analytics tool, ongoing observation and maintenance are key in tracking how users find a website and allow for on the fly adjustment when necessary. Good metrics provide clear measures of the success of any web project.
Thornley Fallis and 76design helps identify goals, develop a sales funnel design to generate actual sales through online activity, implement Google tags, integrate campaigns across pay-per-click (PPC) and AdWords campaigns and continue to monitor and track the evolution.
To find out more about search engine optimization (SEO) call or email Thornley Fallis Communications and 76design.