Yesterday’s one-way PR techniques have evolved into true two-way conversations between organizations and individuals. Today’s most valuable currency is trust. And trust is something we have earned by being genuine enthusiasts for the companies, brands and organizations that we represent.
Authentic PR strategy development
The new PR delivers results in traditional media but sees its path to success through digital first. Results come from spending time in online communities to build relationships. Through participating authentically and transparently we become part of the communities that are our target audiences. This evolution of PR means doing away with past PR stigmas by focusing on two key aspects of communication: publics and relationships. This is reflected from media training services we provide all the way to outreach through media relations, community relations, blogger relations and grassroots campaigns. Whether your goal is to develop a plan for crisis communications or a more robust digital PR strategy, the Thornley Fallis
’ team will build an effective plan.
Online PR as your solid foundation
Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Digital PR is the part of this that focuses on online communications. This includes a broad range of activity including online engagement and dialogue, proactive and defensive communications planning, awareness campaigns and search strategies. By understanding how target audiences use online channels and content, Thornley Fallis’ PR team devises mainstream media strategies that ultimately drive online behaviours, expand digital footprints and educate target audiences.
Thornley Fallis provides PR services to a wide range of public, private and not for profit organizations. These include: CIRA, Bruyere Continuing Care, Canadian Transportation Agency, Commissioner for Complaints for Telecommunications Services, Ford of Canada (Direct Impact), Allstate Insurance Company of Canada, Ontario Real Estate Association, Pfizer Canada, Genomic Health, Vertex Pharmaceuticals Incorporated, Elections Ontario and Commissionaires.
To find out how Thornley Fallis Communications can help your organization’s public relations call or email us now.