Follow Friday: How to Win with Web Analytics
It’s more than how many followers you have on Twitter or how many likes you have on Facebook. This follow Friday we look at the importance of measurement for all campaigns and business optimization strategies from analytics guru, Avinash Kaushik.
Author of Web Analytics 2.0 and Web Analytics: An Hour A Day, Kaushik is the Digital Marketing Evangelist at Google. A thought-leader and expert in gaining actionable insights from analytics efforts, @avinash evolves approaches to online marketing and communications.
Why do Web Analytics Matter?
Whether you’re looking to enhance brand awareness or boost sales, taking a closer look at web analytics can help attract more visitors to your website and turn those visitors into key players in achieving business goals. Google analytics will:
- Tell you exactly where web traffic is coming from
- Inform you of which postings are the most popular
- Let you know exactly what keywords are being searched
- Measure how long people are staying on the site and how many pages they view
Google analytics gives insight into user behaviour and knowing what your audience likes is a great way to find out what content is of most interest to them and how to keep them coming back to your site. Data used from web analytics also provides insight into how to make better decisions moving forward and how to improve performance for the organization.
But before you do any measurement, you should always have a measurement plan. At the end of the day PR and marketing activities should always help drive business goals.
Are you getting optimal use out of your online platforms? Follow @avinash, read his blog Occam’s Razor and stay current with his wisdom into the wonderful world of web analytics.