Download Facebook Messenger now

Download Facebook Messenger now

Facebook mobile app users will have seen prompts to download the standalone Facebook Messenger app since April. Now, resistance is futile.

Facebook Messenger app
Photo: Janitors

Messages will be removed from the Facebook mobile app any minute.  People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. This applies to both Android and iOS.

The change underlines the social network’s strategy to monetize the service. On last week’s earnings call,  Mark Zuckerberg said the goal was to turn Messenger into ‘an important business’. Facebook says that shift will allow both mobile applications to work more efficiently. Currently,  mobile users outnumber Messenger users by five to one.

Earlier this year, Facebook paid about $16 billion (USD) to acquire WhatsApp, a mobile messaging company. The acquisition supported Facebook’s mission “to bring more connectivity and utility to the world by delivering core internet services efficiently and affordably.”

At the time of the deal it was announced that the two messaging apps would continue to operate as standalone applications. This has not changed as a result the push of messaging users from Facebook’s mobile app to Messenger.  The WhatsApp’s brand is continuing to be  maintained; its headquarters remain separate from Facebook’s.

5 responses to “Download Facebook Messenger now”

  1. Thanks to @rhianna for sending me a link to this story about Messenger Terms of Service. Well worth reading. http://www.huffingtonpost.com/sam-fiorella/the-insidiousness-of-face_b_4365645.html?utm_hp_ref=tw

  2. bobledrew says:

    I’m not sure I’m going to download messenger at all. Will I suffer an irretrievable loss? Doubtful.

  3. I like your choice of picture! 😉

  4. […] A version of this article was originally published on Thornleyfallis.com […]

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