Establishing Leadership in the Tablet Market

Rogers TabLife TO conceived by Thornley Fallis, established Rogers’ thought-leadership in the tablet space by gathering experts from the media and publishing sectors, businesses that were leveraging tablets, tablet manufacturers, and prominent tech analysts and journalists at a free, invitation-only event. Thornley Fallis developed the event program and marketing strategy, identified and secured speakers, and handled event planning and logistics. In addition, 76design designed a conference website at http://tablife.ca which included customized invitations via an email marketing campaign, and a backend system to handle event registrations from a variety of different invited user groups – each with their own eligibility requirements.  The “sold-out” event videos were posted to Rogers’ RedBoard blogs, and were subsequently posted on Engadget, one of the most-read tech blogs in the world, and featured in hundreds of other print, television, and online sources.  During the event, attendees live tweeted their experiences with the #tablife and #tablifeTO hashtags. Nearly 1,200 tweets were recorded, with a potential reach of 1.5 million impressions. Rogers TabLife branded video content was viewed over 90,000 times in the days following the event. The campaign won an IABC/Toronto Award of Merit in 2011.

Canadian Medical Association Member Lounge Design & Exhibit Program

With attentive planning, skilful creative direction and superior graphic execution, 76design developed a multimedia exhibit program solution for the Canadian Medical Association (CMA) which serves as a functional and aesthetically pleasing networking hub for their members at events. Throughout the development process, 76design has had a constructive rapport with the CMA team and this positive working relationship has produced timely delivery of a highly lauded exhibit space solution. While this program was called an ‘exhibition’, 76design designed the booth as a unique and creative outlet, not your typical tradeshow booth, but implemented elements found in traditional exhibits, such as banners, pop ups, digital displays. The end result was conceived as a branded space for both formal and informal meetings between the CMA and their audience and between event attendees.

When CIRA wanted to raise its ‘cool factor’ TFC delivered a smart strategy

The Canadian Internet Registry Authority (CIRA) not only wanted to raise awareness of CA as a ‘cool’ brand, but also to increase the emotional engagement of people registering a domain name.  We developed a smart strategy that put .CA at the centre of all communications across multiple channels including advertising, events, sponsorship, social media and more. By all measures the strategy is working.  .CA’s brand index, customer and channel satisfaction rates are high and sales leads are on target.

CIRA Annual Report

The concept we developed for CIRA’s 2011-2012 Online Annual Reportwas to create a navigation framework through which users can experience an interactive report that mimics the look and feel of the printed version but with the added benefits that the digital medium offers. The Online Annual Report allows users to click on graphical elements to expand them for closer inspection and view video interviews with the CIRA senior management team. 76design created an innovative tool which took full advantage of an interactive environment by ensuring that:

• The report is fully enabled for viewing on Smartphone screens, using a separate mobile style sheet;
• Popular interaction design features such as hover states were eschewed in recognition of the fact that touch-screen devices do not support these types of interactions;

The report is also developed using technologies that are widely supported; e.g. by avoiding the use of Adobe Flash.

Canadian Agency for Drug Technologies in Health Website Redesign and Extranet build

76design was contracted to conduct an in-depth audit of the Canadian Agency for Drug Technologies in Health (CADTH) website. This project required the review of hundreds of pages of content in addition to stakeholder consultation sessions with key internal and external stakeholders. The final audit for the project was presented in a 130 page document that include extensive recommendations for the re-organization and the re-design of the site in addition to a guide on best practices based on W3 standards for implementation. The bilingual website, built and maintained by 76design, was ranked 1st overall in a major academic survey of 119 international evidence-based information websites.