Content (marketing) is king
Content is becoming more important in B2B marketing, but the concept is not new. Corporate blogging began circa 2004, and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies since that time. It’s now becoming central to customer engagement and brand awareness.
To be effective, original, quality content is key and until recently companies had often underestimated the time and resourses required. This infographic below shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation!