Thornley Fallis blog - Our Thinking

Facebook Advertising in 2020

As 2020 unravels and the 9-5 office work culture evolves, more and more of us are looking for new ways to reach our audiences. Our commute to and from the office used to be filled with advertisements plastered onto billboards, subways, busses, and stations. But with a rise of people working from home and a decrease in commuters, doesn’t online advertising seem like an even better option than it was before? Platforms like Google, LinkedIn, and Facebook have made online advertising a real possibility for anyone who wants to advertise through pay per click (PPC) campaigns. A PPC campaign is … Read more

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Focus Groups in the Post-Corona Era

For many public and private sector organizations, focus groups have become an essential part of a fully integrated market research program. But in the throes of the pandemic, it’s hard to imagine assembling a dozen strangers in a small boardroom for a couple hours of close conversation. And even when this crisis is behind us, the world has already changed and so will many of the standard approaches and practices we depended on before we all donned masks. Focus groups, for one, may never be the same again.

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76engage Covid-19 digital engagement digital engagement platform focus groups video conferencing

The Elevation of Internal Comms in a Post-Corona World

The Corona virus has boosted internal comms, once the poor sister of organizational communications, to mission-critical status.

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2020 communications Corona Virus Covid-19 Internal Comms internal communications pandemic public relations WFH

Will There Still Be Media Relations After Covid-19?

When we come back after the Corona Virus will media relations come with us? I’m not so sure.

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communications agency Corona Virus Covid-19 media relations public relations Social media