Real estate videos secure national public relations award

Last night, Thornley Fallis and the Ontario Real Estate Association (OREA) brought home a top prize – a Gold Canadian Public Relations Society National Award of Excellence – for Best Multi-Media Projects for external audiences. The project was honoured at a gala event held in Victoria, BC. The campaign answered two simple consumer questions: • “How much house can I afford?” • “What does a Realtor do for me?” The challenge was to tackle stereotypes faced by Realtors, such as being too focused on commissions, in an effort to show them as helpful professionals that can guide Ontarians through their … Read more